We are your unfair advantage when the product needs to work

Nokshi combines sharp product insight, user research, and lean execution to help you build digital products that actually get used.

What we do

  • Whether you’re launching a 0→1 product or sharpening a v3.0 roadmap:

    • Define compelling product vision, strategy, and OKRs aligned to business outcomes

    • Build roadmaps grounded in qualitative insight and behavioral data

    • Write crisp user stories, prioritize ruthlessly, and ship

    • Rapidly prototype with AI-enhanced tools for fast iteration and learning

    • Track and communicate progress with clear KPIs that matter to leadership

  • When intuition isn’t enough and you need evidence to make bold bets:

    • Combine interviews, analytics, usability testing, and A/B experiments

    • Map user behavior, segments, journeys, and conversion funnels

    • Use AI to speed up synthesis and uncover hidden insights

    • Translate research into strategic product decisions and quick wins

  • Ideal for testing new ideas, pitching to leadership, or accelerating roadmap items:

    • Sprint with a fractional product lead, PM, and designer — small but mighty

    • Get competitive analysis, concept testing, functional Figma flows, and user-tested prototypes

    • All in as little as 1 week — perfect for product, UX, marketing, or special projects teams who need to validate fast

  • Perfect for teams in transition, with hiring gaps, or a small org with junior PMs who need senior guidance—without the full-time cost.

    • Plug in product or UX leadership without the ramp-up or headcount overhead

    • Ideal for VC-backed and PE-backed companies under pressure to execute

    • Keep teams aligned, shipping, and focused on the right bets

  • For when you need your internal team to think like seasoned product pros:

    • Workshops, playbooks, and 1:1 coaching for product, design, or growth teams

    • Topics: product-market fit, UX, conversion strategy, experimentation, team structure

    • Trusted by accelerators and founders alike to create high-velocity teams

Who we work with

VC-backed startups launching or repositioning

🚩 Challenge: Need to launch or expand a product but lack bandwidth.
📈 How we help: We lead the full product cycle—partnering closely with your team to validate, prioritize, and deliver. Work with your dev/design team or our partner’s.
🙌 Best for: Seed to Series C startups
📊 Past clients: Dreamie, Charlie Finance (acquired by Chime), Xylo AI, Agile Loop, Sweply (acquired by Salla), Socialee, OCTA, ML Networks, Flowrista

Growth or marketing teams owning key flows

🚩 Challenge: You own onboarding or engagement, but not the full product.
📈 How we help: We partner closely to improve high-impact flows through UX audits, rapid testing, and smart experiments. From activation to retention, we help you move the metrics that matter.
🙌 Best for: Growth, marketing, and lifecycle teams in fast-moving companies
📊 Past clients: Circle, T-Mobile, Energias de Portugal

PE-backed or acquired firms needing product overhaul

🚩 Challenge: Under pressure to show results.
📈 How we help: We bring an AI-first sprint team through our partnership with First Principles. You share your vision on Monday; we deliver research, tested prototypes, and a functional concept by Friday.
🙌 Best for: PE-backed firms
📊 Past clients: Under NDA

Accelerators, VCs, and universities

🚩 Challenge: You support dozens of startups or founders that need product and UX help.
📈 How we help: We run workshops, and 1:1 coaching to help founders validate faster and build smarter.
🙌 Best for: Startup accelerators, VC firms, universities
📊 Past clients: 500 LatAm, 500 MENA, 500 SE Asia, University of San Francisco, California College of the Arts

Types of engagement

  • 1 to 3 days per week, ongoing partnership

  • 1 week sprints, a minimum of 6 weeks

  • Clearly defined deliverables over a set timeline

When to hire Nokshi

🔥 You need speed without sacrificing quality

Your window to validate, launch, or pivot is tight. Nokshi’s AI-accelerated approach and lean experiments get you answers and product improvements in days, not months.

🔍 You’re tired of building in the dark

Decisions too often follow the loudest voice in the room. You want deep user research, clear prioritization, and data-driven decisions that cut through opinions and guesswork without endless meetings.

🔄 You want flexible, low-risk engagements

Maybe you’re not ready to hire full-time. Or maybe you want a trusted wingperson to accelerate your roadmap, run critical sprints, or lead UX overhaul without the overhead.

🚀 You want senior product leadership now

Not another junior hire, not a remote consultant who disappears. You need a fractional product & UX leader embedded in your team, owning outcomes from day one.

🌍 You’re scaling across markets and cultures

You need a partner with a global mindset who understands how to design products that resonate across regions — from Silicon Valley to MENA to Latin America.

💡 You want an unfair advantage

Because your competitors are moving faster with AI, smarter validation, and lean delivery. Nokshi’s blend of AI-first research, product strategy, and design execution gives you that edge.

Testimonials

  • “Marwa was a huge asset for Circle in the year+ we worked together! I brought her on to tackle a number of large website UX challenges, and she swiftly integrated with the team -- turning ambiguous problems into clear action plans. Her user research and functional prototypes improved our developer user journey and conversion funnel, leading to a lift in our key metrics. I would happily recommend Marwa, and hope to work with her again very soon.”

    Rachel Charlesworth, Senior Director of Digital Marketing, Circle

  • “Marwa brought the action-oriented customer focus we needed to fast-track our product development and pull forward new technology delivery. Her powerful mix of self-directed work, excellent communication and experienced leadership was exactly what we needed to expedite our MVP delivery and plan for growth.”

    Leland Zimmerman, Head of Product, Dreamie

  • “Marwa brought much-needed process clarity to our product team at Xylo. Her guidance on implementing the RICE framework, sprint planning, and funnel optimization have been clutch. Thanks, Marwa, for your strategic input, your mentorship, and support!”

    Zach Gunderson, Co-founder and CEO, Xylo AI

Who we’ve worked with

  • T-mobile

    Telecommunications, fintech

  • Circle (IPO in 2025)

    Web3, stablecoins, blockchain, fintech

  • 500 Global

    Startup accelerator, venture firm

  • Trance

    Social media, video, marketplace

  • Xylo

    AI, SaaS

  • Dreamie

    SaaS, B2C

  • Charlie Finance (acquired by Chime)

    Fintech

  • Origin

    Fintech, SaaS, HR tech

  • Giving Assistant

    Ecommerce, B-corp

  • Savioke (acquired by Relay Robotics)

    Robotics, healthcare, hospitality

  • Energias de Portugal

    Energy

Meet the founder

Marwa Muhammad is an AI-first product and UX leader with 15+ years of experience turning complex ideas into scalable, user-centered solutions. As Founder of Nokshi, she partners with startups and enterprises to define strategy, ship products, and drive measurable outcomes.

Her work spans fintech, SaaS, mobile, consumer, web3, healthcare, and robotics, helping teams from early-stage ventures to global firms like T-Mobile and Circle Internet Financial boost growth, retention, and conversion. At Giving Assistant, her product leadership led to an 18% revenue lift through a full-stack re-architecture, transforming the company into a profitable enterprise.

Marwa also mentors with 500 Global, delivering workshops across Saudi Arabia, Egypt, and Mexico, and teaches top-rated product courses on Maven and Udemy. With degrees in Computer Science and Human-Computer Interaction from Bryn Mawr and Carnegie Mellon, she brings a rare blend of technical depth, design intuition, deep research skills, AI-first approach, global thinking, and strategic clarity.

Tell us what you’re building.
We’ll let you know if we can help.