Nokshi helps launch better products with improved UX

Uncover customer insights and build products that truly matter.

What we do

  • Create customer insight-driven product vision, strategy & roadmap and execute against it. Measure using KPIs and OKRs. Write user stories, requirements and conduct rapid prototyping to learn fast.

  • Conduct qualitative & quantitative user research using methods including user interviews, data analysis, A/B testing, usability testing and more to understand conversion funnels, personas, behaviors & user journeys.

  • Conduct workshops, courses, 1:1 mentoring sessions to train the next generation of innovative companies.

Packages

Fractional

Hands-on

  • I am a product or UX leader for your team

  • Includes strategy and execution

  • 8 to 32 hours/week

  • Good fit for mid-sized companies with specific needs for a period of time

  • Hourly or project-based rates

  • Previous clients include T-mobile, Circle Internet Financial, Charlie Finance (bought by Chime), Dreamie

Advisory

Cash-efficient

  • I act as Chief Product or Experience Officer

  • Includes strategy and mentorship

  • 2 to 8 hours/month

  • Good fit for early-stage companies that don’t have a product founder

  • Hourly or monthly rates on a retainer

  • Previous clients include Xylo AI

Training

One-to-many

  • I train one or multiple companies at once

  • Topics include product experimentation, process, prioritization, PMF, conversion funnels, building a team

  • 1 day to 3 weeks at a stretch

  • Good fit for accelerators and incubators

  • Daily/weekly or workshop-based rates

  • Previous clients include 500 Global (previously known as 500 Startups), Women Talk Design

Testimonials

Meet the founder

Marwa Muhammad is a visionary leader with over a decade of expertise in product management and user experience. As founder of Nokshi, she brings her strategic brilliance to companies of all sizes and stages, from promising startups to enterprise giants looking to overcome complex product challenges and catalyze transformation.

Her efforts have significantly increased conversion rates and strengthened customer loyalty for major players such as T-Mobile and Circle Internet Financial, while also guiding service-oriented startups like Dreamie through successful transitions into SaaS offerings. She has been instrumental in remarkable business recoveries, notably at Giving Assistant, where the company became profitable after she led a software re-architecture that surged revenue by 18%. Her adeptness in customizing her approach to meet the distinct requirements of businesses of any size is a testament to her versatile expertise.

As a mentor at 500 Global, Marwa has travelled to Saudi Arabia and Egypt leading workshops that shape the next wave of innovation. She also teaches highly-rated virtual courses on Maven and Udemy. With a resume spanning degrees in computer science and human-computer interaction from Bryn Mawr College and Carnegie Mellon University, she stands today as a foremost authority in customer-focused product excellence.

Who we’ve worked with

Our Partners

Nimble Lab is a development and design studio that we frequently partner with to turn your product concepts into a fully designed and functioning product.

Growth Lab is a marketing and growth agency that we also frequently partner with to audit, identify and execute on growth and marketing opportunities.

Tell us about your project to see if Nokshi is the right fit for you.