Nokshi helps launch better products with improved UX

Uncover customer insights and build products that truly matter.

What we do

  • Create customer insight-driven product vision, strategy & roadmap and execute against it. Measure using KPIs and OKRs. Write user stories, requirements and conduct rapid prototyping to learn fast.

  • Conduct qualitative & quantitative user research using methods including user interviews, data analysis, A/B testing, usability testing and more to understand conversion funnels, personas, behaviors & user journeys.

  • Conduct workshops, courses, 1:1 mentoring sessions to train the next generation of innovative companies.

Packages

Fractional

Hands-on

  • I am a product or UX leader for your team

  • Includes strategy and execution

  • 8 to 32 hours/week as retainer

  • Good fit for mid-sized companies with specific needs for a period of time

  • Hourly or project-based rates

  • Previous clients include T-mobile, Circle Internet Financial, Charlie Finance (bought by Chime), Dreamie

Advisory

Cash-efficient

  • I act as Chief Product or Experience Officer

  • Includes strategy and mentorship

  • 2 to 8 hours/month

  • Good fit for early-stage companies that don’t have a product founder

  • Hourly or monthly rates on a retainer

  • Previous clients include Xylo AI

Training

One-to-many

  • I train one or multiple companies at once

  • Topics include product experimentation, process, prioritization, PMF, conversion funnels, building a team

  • 1 day to 3 weeks at a stretch

  • Good fit for accelerators and incubators

  • Daily/weekly or workshop-based rates

  • Previous clients include 500 Global (previously known as 500 Startups), Women Talk Design

Testimonials

Meet the founder

Marwa Muhammad is a product visionary and strategic leader with over a decade of experience in product management and user experience design. As the Founder and CEO of Nokshi, Marwa partners with startups and enterprises to tackle complex product challenges, drive innovation, and deliver transformative results.

Marwa’s expertise spans industries including fintech, mobile, SaaS, web3, and robotics, as well as business stages ranging from startups launching their first products to global corporations optimizing at scale. Her work has driven measurable impact, such as boosting conversion rates and customer loyalty for industry leaders like T-Mobile and Circle Internet Financial. At Giving Assistant, she led a critical software re-architecture that drove an 18% revenue increase, transforming the company into a profitable enterprise. Her ability to customize strategies for diverse business needs showcases her versatility and adaptability.

Beyond her hands-on work, Marwa is a mentor at 500 Global, where she leads workshops across MENA, inspiring the next generation of innovators in Saudi Arabia and Egypt. As an educator, she shares her knowledge through highly-rated courses on Maven and Udemy, empowering professionals worldwide to build customer-centric products.

Marwa holds degrees in Computer Science and Human-Computer Interaction from Bryn Mawr College and Carnegie Mellon University, equipping her with a rare combination of technical depth and design acumen. Her contributions to product excellence and mentorship solidify her as a trusted authority in the field.

Who we’ve worked with

Our Partners

Nimble Lab is a development and design studio that we frequently partner with to turn your product concepts into a fully designed and functioning product.

Growth Lab is a marketing and growth agency that we also frequently partner with to audit, identify and execute on growth and marketing opportunities.

Tell us about your project to see if Nokshi is the right fit for you.