Nokshi builds AI-first products powered by deep user insights

Launch faster with smarter UX and strategy

What we do

    • Define vision, strategy & OKRs

    • Build insight-driven product roadmaps

    • Write user stories & requirements

    • Rapid AI-powered prototyping to learn and iterate fast

    • Track progress with clear KPIs

    • Combine qual & quant methods: interviews, analytics, A/B tests, usability studies

    • Map behaviors, personas, funnels & journeys

    • Leverage AI tools to uncover patterns & conduct research faster

    • Turn insights into actionable product decisions

    • Lead workshops, courses & 1:1 mentoring

    • Topics: product strategy, UX, PMF, growth, conversion, building a product team

    • Train startups, accelerators & emerging teams

    • Build innovation-ready, customer-first mindsets

Packages

Fractional

Hands-on

  • Fractional partner for teams

  • Strategy & execution

  • 8-32 hours/week as retainer

  • Ideal for mid-sized companies

  • Hourly or project-based rates

  • Clients: Circle (USDC), T-mobile, Charlie (bought by Chime), Dreamie, Energias de Portugal

Advisory

Cash-efficient

  • Fractional Chief Product or Experience Officer

  • Strategy & mentorship

  • 2-8 hours/month as retainer

  • Ideal for startups

  • Hourly or monthly rates

  • Clients: Xylo AI, Agile Loop, Salla Ads, Socialee, OCTA, ML Networks, Metric, Flowrista

Training

One-to-many

  • Scalable product & UX training

  • Topics: Experimentation, PMF, prioritization, conversion funnels, building a product team

  • 1 day to 3 weeks at a stretch

  • Ideal for accelerators & incubators

  • Workshop rates

  • Clients: 500 Global, Women Talk Design, University of San Francisco

Testimonials

  • “Marwa was a huge asset for Circle in the year+ we worked together! I brought her on to tackle a number of large website UX challenges, and she swiftly integrated with the team -- turning ambiguous problems into clear action plans. Her user research and functional prototypes improved our developer user journey and conversion funnel, leading to a lift in our key metrics. I would happily recommend Marwa, and hope to work with her again very soon.”

    Rachel Charlesworth, Senior Director of Digital Marketing, Circle

  • “Marwa brought the action-oriented customer focus we needed to fast-track our product development and pull forward new technology delivery. Her powerful mix of self-directed work, excellent communication and experienced leadership was exactly what we needed to expedite our MVP delivery and plan for growth.”

    Leland Zimmerman, Head of Product, Dreamie

  • “Marwa brought much-needed process clarity to our product team at Xylo. Her guidance on implementing the RICE framework, sprint planning, and funnel optimization have been clutch. Thanks, Marwa, for your strategic input, your mentorship, and support!”

    Zach Gunderson, Co-founder and CEO, Xylo AI

Meet the founder

Marwa Muhammad is an AI-first product and UX leader with 14+ years of experience turning complex ideas into scalable, user-centered solutions. As Founder of Nokshi, she partners with startups and enterprises to define strategy, ship products, and drive measurable outcomes.

Her work spans fintech, SaaS, mobile, consumer, web3, healthcare, and robotics, helping teams from early-stage ventures to global firms like T-Mobile and Circle Internet Financial boost growth, retention, and conversion. At Giving Assistant, her product leadership led to an 18% revenue lift through a full-stack re-architecture, transforming the company into a profitable enterprise.

Marwa also mentors with 500 Global, delivering workshops across Saudi Arabia, Egypt, and Mexico, and teaches top-rated product courses on Maven and Udemy. With degrees in Computer Science and Human-Computer Interaction from Bryn Mawr and Carnegie Mellon, she brings a rare blend of technical depth, design intuition, AI-first approach, and strategic clarity.

Who we’ve worked with

  • T-mobile

    Telecommunications, fintech

  • Circle

    Web3, stablecoins, blockchain, fintech

  • 500 Global

    Startup accelerator, venture firm

  • Trance

    Social media, video, marketplace

  • Xylo

    AI, SaaS

  • Dreamie

    SaaS, B2C

  • Charlie finance

    Fintech

  • Origin

    Fintech, SaaS, HR tech

  • Giving Assistant

    Ecommerce, B-corp

  • Savioke

    Robotics, healthcare, hospitality

  • Energias de Portugal

    Energy

Tell us about your project to see if Nokshi is the right fit for you.